WooCommerce

WooCommerce is an open-source ecommerce platform built on WordPress, designed to give businesses full control over their online store and customer experience. Widely used by retailers and brands of all sizes, WooCommerce combines flexibility with a large ecosystem of themes, plugins and integrations that allow businesses to tailor their store to specific operational needs. 

The platform supports product catalogues, order management, payments, promotions and basic inventory tracking. Its open architecture makes it highly customisable, enabling businesses to extend functionality for subscriptions, wholesale pricing, multi-store setups and complex checkout requirements through plugins or custom development. 

For MachShip customers, WooCommerce typically serves as the front-end system for capturing online orders, while MachShip manages the freight and delivery execution layer. Orders placed in WooCommerce can be passed into MachShip to create accurate consignments using consistent order, product, quantity and address data. This removes manual handling and ensures dispatch workflows remain efficient as order volumes increase. 

MachShip can return carrier details, shipping labels, tracking numbers and delivery status updates, enabling businesses to provide customers with accurate delivery information and maintain visibility across fulfilment operations. This is particularly valuable for businesses shipping bulky, multi-item, or freight-heavy orders beyond standard parcel delivery. 

WooCommerce is well-suited to businesses seeking a highly flexible ecommerce solution with full ownership over their technology stack. When paired with MachShip, it provides a powerful combination for managing online sales and freight operations, supporting scalable fulfilment and improved customer experience.